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Water Wise – Tip 2

LucanWater Wise – Tip 2

Water Wise Tip 2 puts an abstract twist on a tip we all know about but hardly talk about. "If it's yellow, let it mellow. If it's brown, flush it down." This tip can help us save water that we are literally flushing away.

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MTN Business

MTN BusinessMTN Business

The concept was designed to visually communicate the idea that the right partnerships, our ability to work together and join forces can build something truly extraordinary, and allow any business to thrive. The piece should not only communicate this key message factually, but should be visually stimulating and rich in experiential qualities. The viewers will be immersed in an abstract world. All around them they will see hundreds of small cubes floating past them. The cubes, representing the partner brands, will start to move in synchronicity, almost like a school of fish. As they move, they start to form small clusters and links between individual cubes. These clusters grow bigger and bigger until they form one large shape resembling the MTN business logo. This transitions into the final logo with the tagline. The whole experience was presented in stereoscopic 3D with binaural sound design for the most immersive and exciting VR experience possible.

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Let’s 2015

Virgin ActiveLet’s 2015

The new campaign by Virgin Active all came together within the space of a week. The TVC makes use of [...]

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Let’s train today

Virgin ActiveLet’s train today

The new campaign by Virgin Active all came together within the space of a week. The TVC makes use of [...]

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Be free

Virgin ActiveBe free

The new campaign by Virgin Active all came together within the space of a week. The TVC makes use of [...]

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Engen Extreme – Johannesburg International Motor Show

EngenEngen Extreme – Johannesburg International Motor Show

We were tasked to create a projection experience for Engen Extreme at the Johannesburg International Motor Show. Due to limited [...]

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Scottish Leader

DistellScottish Leader

Lucan Visuals had the privileged to create content for the Launch of Scottish Leader’s 12-year-old blend. The Leader hunt, was an activation, inspired by the Hint Hunt initiative, this activity engaged the guests and ran throughout the launch night. The nights theme was puzzle, new perspectives and intrigue. We illustrated and animated 12 icons, for each of the answers, of the clues. Each clue uncovered revealed a part of the puzzle on screen which,ultimately revealed the Scottish Leader’s 12-year-old Bottle. Completion of the full image activated the second half of the launch and opened the doors to the next part of the event. We built and animated the Scottish Leader’s 12-year-old blend, in 3D. This reveal was displayed at the event as the new Scottish Leader 12-year-old blend was unveiled.

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Ford – Mustang launch

FordFord – Mustang launch

Lucan worked together with VWV to welcome the Ford Mustang to South Africa. The concept was based on the 3 [...]

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Mobile Projection Mapping

CastrolMobile Projection Mapping

Castol (Geometry Johannesburg) commissioned us to create a mobile mapping experience that they could take around the country to educate [...]

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Wealth Ident

Old MutualWealth Ident

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Our visual aesthetic is based on the belief that wealth is far more than an abundance of valuable material possessions. The core principle of wealth is undoubtedly intertwined with the accumulation of knowledge. A resource that can not be obtained without the collaborative exchange of information. Our aim is to convey this concept of connection visually by focusing on imagery of unified structures formed through the linking of multiple independent facets. This imagery will effectively symbolize the concept of connection, collaboration, communication, and ultimately the exchange of information. The linking of these independent facets will construct the logo itself, thus connecting the symbolic concept and meaning to the image of the logo.

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Water Wise – Tip 1

LucanWater Wise – Tip 1

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Water Saving Tip 1 features everyone's favourite, cheekiest tip... There is currently a severe drought occurring in the Western Cape, South Africa. The dam levels are exceptionally low & the Winter rains are still some time off. Water saving initiatives are happening all across the Province in order to save as much water as possible. We took this opportunity to do our part to help save water. We will be releasing Water Saving Tips animated in different disciplines to try educate & entertain.

Nissan
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Qashqai/Xtrail launch 2014

NissanQashqai/Xtrail launch 2014

We were fortunate enough to be involved in putting together the 2014 Nissan end to end car launch. 3 events [...]

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Channel O

Channel OChannel O

A television commercial we were involved in for Channel O. Lucan was responsible for creating choreographed content that was projected [...]

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Three Ships

DistellThree Ships

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3D Execution for the launch of the Three Ships Whisky 15 year launch. Based on the Le Petit Chef projection mapping technical concept we developed a narrative that connects with the brand and product, telling the story of “when two worlds collide”. The concept takes us through the whisky making process with the master distiller Andy Watts and the 15 year journey he took. The execution was projected onto placemats for 32 people only, once off and only 3500 bottles were auctioned online a week later.

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The Grid

Virgin ActiveThe Grid

Virgin Active have launched The Grid as a new extension to their gym facilities. This TVC turned still images into [...]

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Happy New You

Virgin ActiveHappy New You

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Virgin Active asked us to produce this fun 30 sec commercial wishing their existing and potential members a "Happy New [...]

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Do You Know This Story – Domestic Abuse (Arabic)

UN WomenDo You Know This Story – Domestic Abuse (Arabic)

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A campaign by UN Women addressed the horrific reality of violence against women in a society used to looking the...

United Nations - Do you Know
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Do You Know This Story – Sexual Harassment (Arabic)

UN WomenDo You Know This Story – Sexual Harassment (Arabic)

A campaign by UN Women addressed the horrific reality of violence against women in a society used to looking the...

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LC 3

NikeLC 3

With more than 2 months of pre-production and 1 week of filming Lucan Visuals played a key role in the [...]

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RZN Ball

NikeRZN Ball

With more than 2 months of pre-production and 1 week of filming Lucan Visuals played a key role in the [...]

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Golf TW ‘15

NikeGolf TW ‘15

With more than 2 months of pre-production and 1 week of filming Lucan Visuals played a key role in [...]

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There’s always better

NikeThere’s always better

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Nike Golf’s overarching message for the upcoming season is There’s Always Better. Golf is one of the rare sports where scoring lower is the goal. So even after your best round, its the putt that could have dropped or the other strokes you could have saved that you remember. So the tagline resonated with us. Every time you tee it up to begin a new hole, a new adventure begins. And you never know what’s gonna inform your journey. Many meters away, a tiny hole punched into the ground challenges you to find it. In its defense, malicious course architects use trees, traps, native grasses, wind, water and every lie imaginable in hopes of eliciting self-doubt within you. With doubt comes anxiety. Tension. Hazards feel more hazardous. A light breeze feels like a gale force wind. A sand trap morphs into an borderless Saharan desert. With this insight at the core, our campaign was internally called “Every Hole is an Adventure.” Are you gonna play it, or is it gonna play you?

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THE PRICE OF WATER

OgilvyTHE PRICE OF WATER

Integrated campaign for the Coca-Cola Company and MEMAC Ogilvy Dubai. Director: Christopher Bisset DOP: Ross Hillier Producer: Vida Schiff Composer: [...]

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United States Of Africa

Channel OUnited States Of Africa

A TVC we were involved in for Channel O. Lucan was responsible for creating choreographed content that was projected onto [...]

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Christian Tiger School – Chorisolo

Christian Tiger SchoolChristian Tiger School – Chorisolo

Director: Christopher Bisset & Ross Hillier Producer: Ross Hillier Production Company: Complet Editor: Christopher Bisset Cinematographer: Pete Vester-Cohen 1st Assistant [...]