What we do_
Lucan occupies a space in the industry which requires an understanding and awareness of a wide range of unique platforms for the output of creative content.
Our approach to each project always involves a great deal of consideration when selecting the most effective platform to utilize for the execution of a particular concept.
We offer a full service production pipeline. This includes conceptualization, pre-production, production and post-production, art direction, graphic design, branding direction, motion and animation, platform consulting, deployment and integration.
Whether you need 2D or 3D animation, we have the talented collective of artists for you.
Our well-versed senior creative directors have the skills, knowledge and experience to ensure that every brief is executed to the highest possible standard.
Due to the fact that our collective has animation at it’s core, we are never afraid to push the boundaries of this medium to guarantee a fresh and unique execution of each and every brief.
Our illustrators have extensive industry experience, and each possess a strong independent yet versatile style and creative identity.
This allows for us to execute each brief with originality while simultaneously ensuring that every creative execution suites the specific and unique needs of your brand.
We focus on working with young up-and-coming directors who have established themselves creating prominent television commercials, brand spots, experiential content and esteemed campaigns.
This allows us to create fresh and contemporary content with the distinguished look and feel that one has come to expect from a television commercial.
Our productions focus on being brand-centric, and we aim to push the boundaries of each brief as well as what is considered possible within a certain budget.
The studio was founded through a collective passion and interest in the development and accessibility of new technologies and the drive for creative innovation. We initially established ourselves in the Projection Mapping arena, creating content for some of the biggest live events, activations and installations in Africa.
Through this we realised the vast potential applications for our creative and innovative skills, and started branching out into Virtual and Augmented Reality, from there we evolved organically into what we are today.
Through this journey we have become very confident in our ability to use new media platforms in the branding space, and take great pride in being invaluable to our clients on both a creative and technical front.