The new campaign by Virgin Active all came together within the space of a week. The TVC makes use of super fast cut montage style, almost like a burst of photographs; it helps communicate the new edgy, youthful and fun look and feel of the VA Health Clubs. The cast played a large role in being the unifying factor across the campaigns role out and therefore allowed for freedom of style for the project.
Director: Paul Ward
Producer: Ingrid de Beer
Animation and Edit: Lucan Visuals
Music and Sound Design: Sylvan Aztok
Colour: Donavan Bush (Upstairs Post Production)