The concept was designed to visually communicate the idea that the right partnerships, our ability to work together and join forces can build something truly extraordinary, and allow any business to thrive. The piece should not only communicate this key message factually, but should be visually stimulating and rich in experiential qualities.
The viewers will be immersed in an abstract world. All around them they will see hundreds of small cubes floating past them. The cubes, representing the partner brands, will start to move in synchronicity, almost like a school of fish. As they move, they start to form small clusters and links between individual cubes. These clusters grow bigger and bigger until they form one large shape resembling the MTN business logo. This transitions into the final logo with the tagline.
The whole experience was presented in stereoscopic 3D with binaural sound design for the most immersive and exciting VR experience possible.
Our visual aesthetic is based on the belief that wealth is far more than an abundance of valuable material possessions. The core principle of wealth is undoubtedly intertwined with the accumulation of knowledge. A resource that can not be obtained without the collaborative exchange of information. Our aim is to convey this concept of connection visually by focusing on imagery of unified structures formed through the linking of multiple independent facets. This imagery will effectively symbolize the concept of connection, collaboration, communication, and ultimately the exchange of information.
The linking of these independent facets will construct the logo itself, thus connecting the symbolic concept and meaning to the image of the logo.
Water Saving Tip 1 features everyone’s favourite, cheekiest tip…
There is currently a severe drought occurring in the Western Cape, South Africa. The dam levels are exceptionally low & the Winter rains are still some
time off. Water saving initiatives are happening all across the Province in order to save as much water as possible. We took this opportunity to do our
part to help save water. We will be releasing Water Saving Tips animated in different disciplines to try educate & entertain.
3D Execution for the launch of the Three Ships Whisky 15 year launch. Based on the Le Petit Chef projection mapping technical concept we developed a narrative that connects with the brand and product, telling the story of “when two worlds collide”.
The concept takes us through the whisky making process with the master distiller Andy Watts and the 15 year journey he took.
The execution was projected onto placemats for 32 people only, once off and only 3500 bottles were auctioned online a week later.
Virgin Active asked us to produce this fun 30 sec commercial wishing their existing and potential members a “Happy New You”. The animation will be used in a promotional campaign they are running and will be released in cinema, online and digitally.
Client/Agency – Virgin Active South Africa
Sound – We love jam welovejam.com.au/
Concept – Virgin Active South Africa
Direction and Production – Lucan Visuals
Nike Golf’s overarching message for the upcoming season is There’s Always Better. Golf is one of the rare sports where scoring lower is the goal. So even after your best round, its the putt that could have dropped or the other strokes you could have saved that you remember. So the tagline resonated with us.
Every time you tee it up to begin a new hole, a new adventure begins. And you never know what’s gonna inform your journey. Many meters away, a tiny hole punched into the ground challenges you to find it. In its defense, malicious course architects use trees, traps, native grasses, wind, water and every lie imaginable in hopes of eliciting self-doubt within you. With doubt comes anxiety. Tension. Hazards feel more hazardous. A light breeze feels like a gale force wind. A sand trap morphs into an borderless Saharan desert.
With this insight at the core, our campaign was internally called “Every Hole is an Adventure.”
Are you gonna play it, or is it gonna play you?