Virgin Active have launched The Grid as a new extension to their gym facilities.
This TVC turned still images into a 3D motion animation promoting The Grid. The out come then was life-like animation with cutting edge visuals.
VFX: Wian Van Bergen (Lucan Visuals)
VFX: Christo Mentz (Lucan Visuals)
Producer: Werner Uys (Lucan Visuals)
Virgin Active asked us to produce this fun 30 sec commercial wishing their existing and potential members a “Happy New You”. The animation will be used in a promotional campaign they are running and will be released in cinema, online and digitally.
Client/Agency – Virgin Active South Africa
Sound – We love jam welovejam.com.au/
Concept – Virgin Active South Africa
Direction and Production – Lucan Visuals