Lucan Visuals had the privileged to create content for the Launch of Scottish Leader’s 12-year-old blend.
The Leader hunt, was an activation, inspired by the Hint Hunt initiative, this activity engaged the guests and ran throughout the launch night. The nights
theme was puzzle, new perspectives and intrigue.
We illustrated and animated 12 icons, for each of the answers, of the clues. Each clue uncovered revealed a part of the puzzle on screen which,ultimately
revealed the Scottish Leader’s 12-year-old Bottle. Completion of the full image activated the second half of the launch and opened the doors to
the next part of the event.
We built and animated the Scottish Leader’s 12-year-old blend, in 3D. This reveal was displayed at the event as the new Scottish Leader 12-year-old blend was unveiled.
Our visual aesthetic is based on the belief that wealth is far more than an abundance of valuable material possessions. The core principle of wealth is undoubtedly intertwined with the accumulation of knowledge. A resource that can not be obtained without the collaborative exchange of information. Our aim is to convey this concept of connection visually by focusing on imagery of unified structures formed through the linking of multiple independent facets. This imagery will effectively symbolize the concept of connection, collaboration, communication, and ultimately the exchange of information.
The linking of these independent facets will construct the logo itself, thus connecting the symbolic concept and meaning to the image of the logo.
Water Saving Tip 1 features everyone’s favourite, cheekiest tip…
There is currently a severe drought occurring in the Western Cape, South Africa. The dam levels are exceptionally low & the Winter rains are still some
time off. Water saving initiatives are happening all across the Province in order to save as much water as possible. We took this opportunity to do our
part to help save water. We will be releasing Water Saving Tips animated in different disciplines to try educate & entertain.
3D Execution for the launch of the Three Ships Whisky 15 year launch. Based on the Le Petit Chef projection mapping technical concept we developed a narrative that connects with the brand and product, telling the story of “when two worlds collide”.
The concept takes us through the whisky making process with the master distiller Andy Watts and the 15 year journey he took.
The execution was projected onto placemats for 32 people only, once off and only 3500 bottles were auctioned online a week later.