Scottish Leader – New Leader Launch
Lucan Visuals had the privileged to create content for the Launch of Scottish Leader’s 12-year-old blend.
The Leader hunt, was an activation, inspired by the Hint Hunt initiative, this activity engaged the guests and ran throughout the launch night. The nights
theme was puzzle, new perspectives and intrigue.
We illustrated and animated 12 icons, for each of the answers, of the clues. Each clue uncovered revealed a part of the puzzle on screen which,ultimately
revealed the Scottish Leader’s 12-year-old Bottle. Completion of the full image activated the second half of the launch and opened the doors to
the next part of the event.
We built and animated the Scottish Leader’s 12-year-old blend, in 3D. This reveal was displayed at the event as the new Scottish Leader 12-year-old blend was unveiled.