Old Mutual – Wealth Indent
Our visual aesthetic is based on the belief that wealth is far more than an abundance of valuable material possessions.
The core principle of wealth is undoubtedly intertwined with the accumulation of knowledge. A resource that can not be obtained without the collaborative exchange of information. Our aim is to convey this concept of connection visually by focusing on imagery of unified structures formed through the linking of multiple independent facets. This imagery will effectively symbolize the concept of connection, collaboration, communication, and ultimately the exchange of information.
The linking of these independent facets will construct the logo itself, thus connecting the symbolic concept and meaning to the image of the logo.