Qashqai/Xtrail launch 2014

Project Description

We were fortunate enough to be involved in putting together the 2014 Nissan end to end car launch. 3 events over 2 days culminating in the reveal of 2 new Nissan car models.
The project required us to create a large amount of bespoke animation for each event. We breached into a South African first by combining choreographed dance and projection mapped animation, on stages 25 metres across.

These events also placed focus on recognising the efforts of its sales teams in the form of various awards.