MTN – VR Experience
The concept was designed to visually communicate the idea that the right partnerships, our ability to work together and join forces can build something truly extraordinary, and allow any business to thrive. The piece should not only communicate this key message factually, but should be visually stimulating and rich in experiential qualities.
The viewers will be immersed in an abstract world. All around them they will see hundreds of small cubes floating past them. The cubes, representing the partner brands, will start to move in synchronicity, almost like a school of fish. As they move, they start to form small clusters and links between individual cubes. These clusters grow bigger and bigger until they form one large shape resembling the MTN business logo. This transitions into the final logo with the tagline.
The whole experience was presented in stereoscopic 3D with binaural sound design for the most immersive and exciting VR experience possible.