Spike Jonze combines his experience in commercial and music video directing into the new Kenzo perfume commercial Kenzo World. The beautiful actress Margaret Qualley, from The Leftovers, bored, leaves an award gala, tearing up before breaking out into a wild and crazy dance routine choreographed by Ryan Heffington.
You’ll find similarities to Spike Jonze’s music video for FatBoy Slim’s Weapon of Choice.
Using Christopher Walken as the main character as he dances and flies across a fancy hotel, much like the hotel set in Kenzo’s commercial, with a power soundtrack by Sam Spiegel and Ape Drums featuring Assassin.
The commercial plays on every woman’s fantasy to embrace her inner wild child, while the setting of the commercial aids to the contradiction of elegance and fiery fierceness. She almost looks possessed by power, shooting lasers out her hands and flying into an eye shaped flower arrangement.
She’ll make any woman want to buy the perfume just to feel that way.[vc_single_image media=”49609″ media_width_percent=”100″]